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Minnesota Theater Alliance
Membership Newsletter
November 30, 2011


  • National and local fiscal pulse survey results
  • ArtsHub: a new shared workspace option
  • Opportunity:
  • New United Art Fund guidelines
  • Available nights at Lowry Lab in January
  • Event:
  • Creative placemaking discussion
  • Represent:
  • Senate hearing on Legacy Amendment Dec. 6
  • Pledge to vote no on the marriage ban
  • News:
  • New funding for the Alliance
  • Bonus
  • Proclaiming this the age of Holy Sh*t Theatre
  • National and local fiscal pulse survey results
    Theatre Communications Group (TCG) and the Association of Performing Arts Service Organizations (APASO, of which the MN Theater Alliance is a member) surveyed 350 theaters across the country to see how we are doing. In Minnesota, 17 theaters answered the survey. Read the local stats at
    Read the national report at

    A few highlights from the national report include:
    • 63% broke even or ended the year with a surplus.
    • 72% reported similar to or higher than expected overall attendance.
    • 70% reported overall ticket income equal to or greater than budget.
    • 55% - 70% reported contributions similar to or higher than expected from all sources—government, foundation, corporate, trustee and other individuals.
    • 74% reported operations expenses to be on or below budget.
    • 40% reported having cash flow problems this year.
    • The most pressing concerns or priorities were audience development, individual giving/donor cultivation, board development and corporate giving.
    • 89% believe their situation is holding steady or on the upswing.

    This report is a complement to Theatre Facts 2010, TCG’s comprehensive annual report on the health, productivity and national contributions of the field that was released earlier this year, and Contending with the New Normal: Ingenuity and Flexibility are Theatres’ Aces in the Hole for Maneuvering a Distressed Economy, an article based on Theatre Facts 2010 that was published in the November issue of American Theatre. Both publications are available for download on TCG's website at

    ArtsHub: a new shared workspace option
    Intermedia's new ArtsHub co-working space is your place to get things done while being a part of a daily creative community. Practical and affordable, ArtsHub offers work stations, printing, copying, conference rooms, wireless internet, and free parking. But most importantly, ArtsHub offers a community of people who want to connect, collaborate and be energized by one another.

    Whether you need work or office space for a day, a week, a month, or more, we provide flexible usage levels to fit your schedule, needs, and budget. For groups, orgs, and individuals. More info at

    Special Theater Alliance Discount! Mention "Theater Alliance" and receive a 10% discount on all new memberships. Email or call: 612-871-4444 or Valid through January 31, 2012.

    New United Art Fund guidelines
    COMPAS has just announced United Arts Fund grant guidelines for FY13. Visit these links for more info:

    Available nights at Lowry Lab in January
    Lowry Lab Theater is offering Friday or Saturday nights in the month of January. Pick the time, the ticket price and what you will do. We will do box office split and promote the show. So far we have a comedy night booked for Sat. Jan. 7th. If you're interested, jump on this because we want to get a brochure together. Email Carol Schweickhardt at

    Creative placemaking discussion
    Making Maps and Carrying Fire, A Gathering of Leaders Addressing the Question: How Can we Advance Creative Placemaking In Our Communities?

    This Saturday, December 3, 2011 9AM to 5PM at Intermedia Arts, 2822 Lyndale Ave S, Minneapolis Intermedia Arts invites you to a cross sector gathering of leaders in the arts, community organizing, education, native sovereignty, public systems, policy, health care, youth development, community and economic development, housing and more who are dedicated to the power of the arts to build community, create place and mobilize action in the Twin Cities.

    The environment around us is changing and the time is ripe to determine who we are as a field and what our work is in this moment in time. We know that amazing work is going on out there- let's come together and maximize our influence, visibility and impact for the creative future of our communities.

    This Convening will provide the opportunities, spaces and tools for you to dialogue, present and mobilize around ideas and issues that are most important to you and your community. We use Open Space Technology, a convening format that allows you to really dig into your passions and pursuits in ways that work for you.

    REGISTRATION: $30 (Breakfast and lunch included)
    Register at

    Senate hearing on Legacy Amendment Dec. 6
    Arts advocates will be gathering outside Room 15 at the State Capitol on Tuesday, Dec. 6 to ask legislators not to use Arts Legacy funds for a Vikings Stadium. The Senate has scheduled a hearing for 12:30 on that day. Join us there for just an hour or so, from 12:00-1:00. We will have signs and buttons for you to wear, although you can make your own signs! Look for arts friends wearing "Arts Advocate" buttons. We want to make sure legislators know that the majority of Minnesotans oppose using Legacy funds for a stadium.

    Our message? "Not One Penny of Legacy for a Stadium!" Can you join us?! Let us know by emailing or calling us at 651-251-0868.

    If you can't be at the Capitol and still haven't sent a letter to your legislators, it's not too late to take action! You can send letters to the Governor and legislature at:

    Pledge to vote no on the marriage ban
    Next November, I’m certain that Minnesota will vote NO on a constitutional amendment banning marriage for same-sex couples. That’s just who we are. Our well-funded opposition has a proven track record of winning by using fear tactics to change the conversation. In 29 other states, that's how they've claimed victory. We know how ugly this will get, and that's why we need your support early.

    How are we going to fight back? With a massive people-powered movement. That’s why we need 250,000 people to pledge to vote NO on this amendment. It’s a massive goal, but with your help I know we can get there. If we stand together, we will win. So take action right this minute. Click here to pledge to vote NO on the constitutional amendment that bans marriage for same-sex couples:

    Commitment, love, responsibility. These principles define marriage and family. They bind us together, enable us to support one another and lend us strength when we need it most. On next year's ballot, you will have an opportunity to defend these principles and vote to protect marriage for all Minnesotan families. It’s going to take every Minnesotan dedicated to fairness to defeat this shortsighted measure.

    Thank you for standing up for all families.

    New funding for the Alliance
    Big gigantic thanks to The McKnight Foundation for renewing their funding of the Minnesota Theater Alliance for another three years. We couldn't have started the Alliance without McKnight's support, and we're still here thanks to them!

    And another big thanks to the Metropolitan Regional Arts Council for approving a grant to support the hiring of a part-time Membership Services Manager. More support for Alliance members, yay!

    Proclaiming this the age of Holy Sh*t Theatre
    Our own Joel Sass directed a production of Macbeth at California Shakespeare that inspired Lauren Gunderson of the Huffington Post to say it's time to proclaim this an Age of Holy Sh*t Theatre: An Urgent Age of Badassery. Way to represent, Minneosota theater. Read the article at:

    © 2011 Minnesota Theater Alliance
    308 Prince St #270, Saint Paul, MN 55101 • (651) 789-0787 •