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Minnesota Theater Alliance
Membership Newsletter
September 15, 2011


  • Nationwide fiscal survey of theaters
  • Be part of TCG's "I Am Theatre" video campaign
  • Resources:
  • New online space directory, SpacemART
  • Mailing list cooperative in the works
  • Creative Placemaking forum with Rocco Landesman video online
  • New rehearsal space in Northeast Minneapolis
  • Opportunity:
  • Dance in public with Grace Minnesota
  • News:
  • St. Paul gets $1 million to employ artists!
  • Nationwide fiscal survey of theaters
    The Minnesota Theater Alliance in partnership with Theatre Communications Group (TCG) and the Association of Performing Arts Service Organizations (APASO), is conducting a very short snapshot survey to get an up-to-the-minute sense of how your arts organization is faring. The information gathered in this survey will contribute to a regional and national picture of the fiscal health of the arts, so we urge you to complete it! Even if you don’t think all of the questions are relevant to your organization, we do ask that you participate as long as you are a not-for-profit arts organization. THE RULES OF ENGAGEMENT:

    1. This survey will not require you to crunch any numbers and should only take 5-10 minutes. You must begin and submit it during the same session; you cannot save your answers and submit them later.
    2. If you receive this survey from more than one service organization, PLEASE ONLY FILL IT OUT ONCE, but do select ALL service organizations with which you are affiliated on the preliminary information page.
    3. If your fiscal year 2011 is not yet over, please estimate where you will be.
    4. In order to provide an accurate analysis of the data, THIS SURVEY IS INTENDED ONLY FOR NOT-FOR-PROFIT ARTS ORGANIZATIONS. Those who should NOT fill this survey out include arts service organizations, individual artists or teachers, commercial producers or companies and for-profit theatre camps or studios.
    5. If you have any questions about the survey, please email: Chris Shuff at

    The link to the survey is:
    THE SURVEY DEADLINE IS FRIDAY, September 30, 2011.

    Detailed data will be kept confidential to the Minnesota Theater Alliance, and aggregated data will be shared back with all of you.

    Be part of TCG's "I Am Theatre" video campaign
    Some of you may have heard of the I AM THEATRE video campaign that TCG launched in July. I AM THEATRE captures pivotal moments in the lives of theatre-makers in an online video series. The series began on July 14 and continues each week for 50 weeks. This project hopes to raise awareness for the theatre field and champion the diverse group of people who are creating, supporting and engaging with theatre.

    But 50 videos cannot tell the whole story! What if thousands of us shared our stories about why theatre matters, about why we do theatre, about the value of theatre in our lives and the communities we serve? The ultimate goal of this project is to raise national and international awareness of the depth, diversity and impact of the theatre field. To that end, we would love for you to consider making your own video and encourage your members to tell their stories. Showing that theatre is being made all over this country is a crucial part of this campaign and TCG wants every region to be represented.

    You can read more about the campaign and watch the videos that have been released so far at To learn more about how to submit a video, visit If you have any questions, please contact Ruth Eglsaer

    New online space directory, SpacemART
    The Minnesota Theater Alliance and Springboard for the Arts are proud to announce, a new, FREE, online directory of spaces across Minnesota for making and presenting art. Thanks to the brilliant and generous people at Fractured Atlas, we have a wonderful database system our whole community can share, but it will be only as useful as the data in it. So please, if you have a space available for others to use - rehearsal space, performance space, studio space, etc., please register on the site and enter your space now!

    Mailing list cooperative in the works
    The Minnesota Theater Alliance is working with a task force of local arts organizations to create a cooperative patron database that we can all use to better understand our patrons, their art-attending habits, and to facilitate list trades. Soon we will be issuing a RFP to get proposals from vendors to help with this project, and we need your help estimating the size our cooperative list might be so that our RFP can include some sense of scope. If you think your organization might be interested in using this tool, please drop a quick note to indicating your interest, and giving a very rough estimate of how many patrons you have on your list. Please note:

    • The systems we are looking at in no way obligate participating organizations to do list trades or to share any names they don't want to share. The system can be used strictly to do research on your own list, and you can also segment out certain parts of your list for trades.
    • Indicating your interest now, in no way indicates any commitment on your part to participate later.
    • We're looking for a rough estimate of your current patrons (those who have attended a show in the last 3-5 years). Very rough estimate is fine; this is just for us to total together and include in our RFP.

    Creative Placemaking forum with Rocco Landesman video online
    Hennepin Theatre Trust and the Library Foundation of Hennepin County invite you to view a panel discussion on creative placemaking in the current environment with Rocco Landesman, Chairman of the National Endowment for the Arts.

    Panel Members:
    Minneapolis Mayor R.T. Rybak
    Sarah Harris, COO, Minneapolis Downtown Improvement District
    Tom Borrup, Principal, Creative Community Builders

    Moderated by:
    Tom Fisher, Professor of Architecture and Dean of the College of Design, University of Minnesota

    Recorded live on Friday, September 9th. View comments, related videos, and more at

    New rehearsal space in Northeast Minneapolis
    Speaking of spaces for making art in Minnesota, there's a newstudio rehearsal space available in NE Minneapolis. The space includes a full kitchen, bathroom, with secure prop storage available. It's been booked for most of the summer, but they've got availability for the fall. Price is $12/hour, three-hour minimum. If you're interested, you can contact Emily @ (612) 716-7904 or

    Dance in public with Grace Minnesota
    Dance your inner self in public! "Don’t you feel it too?" offers free sessions in public dance and self-exploration. All are welcome: dancers, artists, non-artists, self-explorers, and their friends! Come to any or all of the 8 practice dates through October 6. It’s physically thrilling and an emotionally liberating!

    "Don’t you feel it too?" has been an ongoing project of Grace Minnesota since 2008 (in response to the Republican National Convention) and is a Minneapolis Art Commission award-winning work. Participants explore their inner life, their comforts and reservations, through dancing along to their own playlists. It’s fun, challenging, good exercise, and creatively mischievous.

    Drop -in sessions: September 8, 15, 21, 27, 28, October 4, 5, with the culminating event on October 6. Times are 5-7pm, either at Peavey Plaza in Minneapolis or Rice Park in Saint Paul. Check specific dates and locations at Specific questions? Email

    St. Paul gets $1 million to employ artists!
    Wow, how cool is this:

    © 2011 Minnesota Theater Alliance
    308 Prince St #270, Saint Paul, MN 55101 • (651) 789-0787 •