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Social Media Strategy Boost

Thursday, February 22, 2018 - 9:30am

Social Media Strategy Boost for Performing Arts Organizations
Presented by: Annie Scott Riley
Thursday, February 22, 2018
9:30 - 11:00am (with coffee and mingling from 9:00 - 9:30am)
Paul Wellstone Center, Room 272
179 Robie Street E., St. Paul, MN 55107

Members: $25 per training, or $60 for the 3-training package*
Nonmembers: $40 per training, or $110 for the 3-training package*
To register, visit this link:

Learn social media and digital strategy tips and tricks from big brands that you can apply to your theater's online marketing! This workshop will provide guidance around developing the right strategy for your organization and ways to plan content that will bring you the best results, including details such as:
• How digital and social can make each other stronger
• Examples of consumer-first content ecosystems
• The new do's and don'ts of content planning

Who Should Attend: Artistic Directors who wear multiple hats, Marketing and Development professionals who manage digital and/or social content as part of their role, Marketing or Administrative Managers looking to expand their digital and social media knowledge, Board Members responsible for performing arts marketing, Development Professionals looking to expand their marketing and communications skills, Executive Directors, Managing Directors

About the Trainer
Annie Scott Riley, editorial director at Aveda, has worked in professional social media since before the phrase was coined. While living in New York City pursuing a career in theater, she changed course and became a blogger for style, luxury and travel websites, eventually traveling to over 30 countries, making television appearances and winning a Shorty Award. She later joined Digitas New York as the first social media manager for Post Foods. Since then, she has worked on digital strategy and content creation for Subaru, Cadillac, U.S. Bank, Delta Air Lines, Jack Link's, Evereve and more. Annie moved back to the Twin Cities in 2012 and serves on the board of the Minnesota Fringe Festival. You can follow Annie on Twitter at @AnnieScott.

This training is part of a 4-part training series with the Minnesota Theater Alliance:
• February 22: Social Media Strategy Boost
• April 19: Marketing 101
• May 24: Growing Group Sales
• June 21: Build Your Patron Journey (free training, open to all)

* There are no refunds or exchanges on registrations. However, registrations are transferable within your organization! We encourage organizations to register for the full series, and interchange who attends each training session.

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