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Growing Your Group Sales

Thursday, May 24, 2018 - 9:30am

Growing Group Sales for Performing Arts Organizations
Presented by: Peggy Lushine & Joel Rainville

Thursday, May 24, 2018
9:30 - 11:00am (with coffee and mingling from 9:00 - 9:30am)
Paul Wellstone Center, Room 272

Members: $25 per training, or $60 for the 3-training package*
Nonmembers: $40 per training, or $110 for the 3-training package*

To register:

Learn the key elements of group sales and how it fits your organization! This workshop will provide guidance on how to create, build and grow group sales for performing arts organizations of many sizes, including:
• How to find and maintain group relationships
• What parameters, benefits and policies for groups fit your organization
• Marketing to groups - what works and what doesn’t

Who Should Attend: Artistic Directors who wear multiple hats, Marketing and Development professionals interested in starting or learning more about group sales, Marketing or Administrative Managers looking to expand their marketing knowledge, Board Members responsible for performing arts marketing, Development Professionals looking to expand their marketing and communications skills, Executive Directors, Managing Directors

About the trainers
Peggy Lushine is the Group Sales Manager of Chanhassen Dinner Theatres, where approximately one quarter of audience members attend as part of a group. Peggy has been with CDT for over 10 years, beginning as a part-time Box Office reservationist. She is a board member of Tour Minnesota Association.

Joel Rainville has been in leading positions in arts marketing for more than ten years; currently serving as the Director of Sales and Marketing at Chanhassen Dinner Theatres; the nation’s largest professional dinner theatre. Prior to joining the team at Chanhassen Dinner Theatres, Joel worked at The Ordway in Saint Paul and prior to that at the Minnesota Fringe Festival where he developed that organization’s first strategic marketing plan and a patron research program.

This training is part of a 4-part training series with the Minnesota Theater Alliance:
• February 22: Social Media Strategy Boost
• April 19: Marketing 101
• May 24: Growing Group Sales
• June 21: Build Your Patron Journey (free training, open to all)

* There are no refunds or exchanges on registrations. However, registrations are transferable within your organization! We encourage organizations to register for the full series, and interchange who attends each training session.

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